Coca-Cola donates 3 million meals for Christmas

A father decorates the house despite the cold and the snow. A girl prepares gift pcks in a crowded shop. Santa Claus distributes gifts around the world ... at Christmas there is always someone who does something for others. This year Coca-Cola, through its Christmas campaign, wants to thank all those who make a special gesture for others at this important time of the year.

This year Coca-Cola translates this symbolic “thank you” into a concrete action for all those who are experiencing a difficult time and cannot live with serenity the Christmas seasons. Together with Banco Alimentare, Coca-Cola will donate 3 million meals to people in need. Thanks to this collaboration Banco Alimentare will be able to recover more than 1,500 tons of surplus food, thus allowing the distribution of 3 million meals through the network of affiliated charitable organizations.

It has been 90 years since the first bottles of Coca-Cola made their appearance on the tables of Italians. Since then, Coca-Cola has established deep ties with the territory becoming part of people's lives, enriching the days of taste and smiles, but also supporting local communities and contributing in terms of economic resources and employment.

With this initiative Coca-Cola wants to thank all the Italians, renewing and supporting the bond with our country through a gesture that is also an invitation: to rediscover the values of solidarity and sharing that have always enriched the meaning of Christmas.

Watch the adv spot for Christmas 2017 here!